In a noteworthy step towards financial digitization in Pakistan, Zindigi, backed by JS Bank, has formed a strategic alliance with Zong, the country’s leading telecommunications provider. This collaboration aims to offer seamless and innovative digital financial solutions, aligning with both entities’ vision to promote financial inclusivity and digital transformation nationwide.
Through this partnership, Zong users will gain access to Zindigi’s digital financial services for convenient payments. This venture signifies a significant advancement in Pakistan’s digital financial services landscape, moving the nation closer to a fully inclusive financial ecosystem that caters to diverse consumer needs.
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Noman Azhar, CEO of Zindigi, commented, “Zindigi is dedicated to meeting evolving consumer demands. Our collaborative efforts seek to enhance the user experience for Zong subscribers while making a meaningful impact on the country’s digital financial landscape.”
Huang Zhidong, Chief Financial Officer at Zong, expressed enthusiasm for the collaboration. “We are thrilled to partner with Zindigi to incorporate their Banking as a Service solution into our Zong app.”
This partnership underscores Zindigi’s steadfast commitment to empowering organizations by delivering tailored solutions through the BaaS platform to address their digital financial service requirements. It signifies a significant milestone in fostering a more inclusive, digitally empowered, and customer-centric financial ecosystem.
