Oppo is taking a significant step towards enhancing its AI capabilities with the establishment of the Oppo AI Center. The move aims to delve into a broader spectrum of user-centric AI products and features, ensuring that Oppo remains at the forefront of delivering cutting-edge AI experiences. The company’s commitment to innovation includes the announcement that the Reno11 series, introduced last year, will receive generative AI features in the second quarter of 2024.
While specific details about all the generative AI features for the Reno11 lineup were not disclosed, Oppo did confirm the inclusion of the AI Eraser. Importantly, these generative AI capabilities will not be limited to China, as Oppo plans a global rollout for the Reno11 series.
Pete Lau, Chief Product Officer at Oppo, expressed his thoughts on the announcement, stating, “In the era of AI Smartphones, both the mobile phone industry and user experience will witness revolutionary changes. OPPO is dedicated to becoming a contributor and promoter of AI Smartphones, marking the third major transformative stage in the mobile phone industry after feature phones and smartphones.”