PUBG MOBILE, one of the world’s most popular mobile games, continues its tradition of celebrating Pakistan’s cultural heritage by introducing the BOU KATA! PUBG MOBILE! The event is themed around the kite festival from February 20 to March 10.
This event represents another milestone in the battle royale game’s commitment to immersing players in the colorful mosaic of Pakistani culture.
PUBG MOBILE is renowned for incorporating diverse in-game activities inspired by Pakistani culture, ranging from tourism and wedding attire to film and cricket. As spring spreads its wings across much of Pakistan, the Basant festival brings the joy of kite flying.
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Khawar Naeem, Country Head Pakistan, Level Infinite, expressed: “In its continuous pursuit of innovative and engaging themed activities, PUBG MOBILE introduces an exhilarating in-game Kite Duel activity. Players can relive the essence of Basant with the iconic song ‘Dil Hua Bou Kata’ by renowned singer Fariha Pervez, which plays during the activity and evokes nostalgic memories of the festival. They also have the opportunity to win Daraz gift cards worth Rs10,000. Moreover, the Kite Festival Wishing Activity offers generous prize pools, while the Kite Festival Card Flipping Activity adds an element of excitement and chance to the event.”
In addition to the Kite Festival, PUBG MOBILE has captivating plans for March, including special activities to commemorate Pakistan Day and Ramadan. The launch of the 2024 local culture theme series “Campaign” will further showcase Pakistan’s rich cultural heritage, blending traditional elements with popular youth-centric national games to deliver a dynamic and immersive gaming experience.
