This innovative tool goes beyond mere fund preservation; its primary goal is to grant users financial autonomy through secure, goal-oriented savings and simplified financial management, doing away with traditional, cumbersome methods.
Easypaisa’s distinctive product offering challenges outdated conventions that compel users to resort to unconventional means to safeguard their funds. The ‘Savings Pocket’ exemplifies easypaisa’s dedication to financial inclusivity and empowerment, providing a practical solution that resonates with contemporary lifestyles.
The introduction of the ‘Savings Pocket’ isn’t just about encouraging saving; it’s about empowering users, especially women. It poses a fundamental question: why should women rely on dupattas and handbags as makeshift safes for their money? Why not use pockets instead? With the ‘Savings Pocket’, women can take charge of their finances directly from their smartphones through the easypaisa App, eliminating the need for external storage solutions.
This innovative feature embodies financial inclusivity by addressing women’s unique financial needs, offering them autonomy, security, and convenience. Users can establish savings goals and effortlessly monitor their progress, empowering them to realize their financial aspirations. With easy access and early withdrawal options, the ‘Savings Pocket’ provides users with complete control over their savings, ensuring flexibility and accessibility.
In response to the launch, Farhan Hassan, Head of easypaisa Wallet Business, stated: “Our newly introduced ‘Savings Pocket’ reflects our commitment to empowering users to make informed financial decisions. This innovative feature is transformative in the savings realm, allowing users to engage in flexible, goal-oriented savings that align with their priorities.”
Rifah Qadri, Head of Marketing & Communications, added: “Today’s woman demands more than outdated norms. Our campaign is unique as it challenges these norms and opposes outdated practices that impede financial freedom. ‘Savings Pocket’ offers convenience and security, empowering women to embrace modern solutions and assert their financial independence.”
With over 40 million registered users and counting, easypaisa continues to lead Pakistan’s digital financial services landscape with its user-centric approach and commitment to financial inclusivity, envisioning a future where every individual has the tools and resources to achieve financial independence.